In a bold foray into the intersection of politics and digital finance, Trump Media & Technology Group (TMTG) announced plans on April 22, 2025, to partner with Crypto.com and Yorkville America Digital in launching cryptocurrency ETFs and a suite of financial services branded as “Truth.Fi.”
The collaboration—which awaits regulatory approval before its anticipated 2025 launch—represents TMTG’s strategic pivot beyond its media roots into the lucrative fintech sector, with the company committing up to $250 million from its cash reserves to back the initiative.
TMTG stakes $250M on fintech future, awaiting regulator greenlight for 2025’s Truth.Fi crypto venture.
The ambitious partnership aims to create ETFs focused on Bitcoin, Cronos, and “Made in America” securities, allowing investors to gain exposure to digital assets through traditional exchanges without directly owning cryptocurrency.
Custody arrangements have been established through Charles Schwab, with global distribution planned across the U.S., Europe, and Asia via Crypto.com’s Foris Capital US subsidiary, leveraging their existing 80 million user infrastructure.
TMTG, which operates Truth Social and the Truth+ streaming service, appears intent on establishing itself as a multi-sector technology and finance conglomerate.
The company’s recent $450 million fundraising effort in 2024 clearly telegraphed these fintech ambitions.
DJT stock responded favorably to the announcement, climbing 2% to $22.93.
The binding agreement follows a non-binding preliminary arrangement from March that laid groundwork for this formal partnership.
The venture distinguishes itself as the first major political-affiliated crypto ETF initiative, with an unmistakable “America-First” ethos permeating its marketing language.
TMTG CEO Devin Nunes emphasized “America-First growth potential” in promotional materials, while Troy Rillo of Yorkville America Digital stressed alignment with domestic economic priorities.
This initiative comes as many industry experts predict regulatory clarity will create a more favorable environment for cryptocurrency growth, especially following recent political shifts in the United States.
Former President Trump, as the largest shareholder through a revocable trust administered by Donald Trump Jr., stands to benefit significantly from the company’s expansion into financial services.
Beyond ETFs, Truth.Fi will simultaneously launch Separately Managed Accounts targeting investors with varying risk tolerances.
The revenue model presumably centers on management fees from assets under administration, though specific fee structures remain undisclosed.
With legal guidance from Davis Polk & Wardwell on regulatory compliance, TMTG appears determined to transform from a politically-aligned media company into an extensive financial services provider—should regulators ultimately give their blessing.
