In a strategic maneuver that promises to reshape cryptocurrency engagement models, MEXC and the TON Foundation have announced a landmark partnership anchored by a $1 million reward pool campaign.
The collaboration, which builds upon their existing relationship dating back to May 2022, signals an ambitious pivot toward incentivizing both active participation and passive holding strategies across the crypto landscape.
The campaign’s architecture departs from conventional exchange reward paradigms, offering participants access to 32,500 TON tokens through spot trading activities while simultaneously providing USDE holders with daily passive returns reaching an eyebrow-raising 8% APR.
Breaking convention, the campaign offers 32,500 TON tokens for traders while USDE holders reap staggering 8% APR passive returns daily.
This dual-pronged approach—rewarding both transactional volume and asset retention—represents a calculated challenge to established revenue models that have long dominated exchange ecosystems.
Beyond the immediate financial allure, this partnership manifests a broader strategic vision centered on ecosystem development and technological adoption. This initiative effectively incorporates crypto staking rewards as a sustainable income mechanism for participants. This groundbreaking initiative directly challenges established models as highlighted in the May 21, 2025 Press Release on the MEXC Blog.
The TON Foundation, with MEXC’s institutional backing, aims to construct a more accessible gateway to cryptocurrency markets while fostering the expansion of TON’s network infrastructure. This accessibility is particularly significant as TON seeks to connect 800 million Telegram users to the cryptocurrency ecosystem.
Such ambitions reflect the increasingly competitive landscape where exchanges must offer substantive value beyond mere trading functionality.
What distinguishes this initiative from the quotidian promotional campaigns that saturate the industry is its explicit focus on sustainable ecosystem growth rather than ephemeral trading volume spikes.
The $1 million allocation represents a significant resource commitment that could potentially catalyze developer activity and investor interest within the TON ecosystem.
Looking forward, MEXC Ventures and the TON Foundation have signaled intentions to deepen their collaborative efforts across product development and market strategy initiatives.
This evolving partnership may serve as a blueprint for how exchanges and blockchain networks can forge mutually beneficial relationships that transcend traditional listing arrangements.
For the broader crypto community, this collaboration offers not merely lucrative incentives but potentially signals a paradigm shift in how exchanges leverage their capital to cultivate long-term ecosystem value rather than short-term profit extraction—a development that, if successful, could reverberate throughout the industry.
