While the cryptocurrency ETF market continues its relentless expansion—having welcomed dozens of Bitcoin and Ethereum funds over the past year—Trump Media & Technology Group has decided to throw its hat into the increasingly crowded ring with a proposal that manages to be both predictable and peculiar in equal measure.
The Truth Social Crypto Blue Chip ETF, as it’s optimistically named, would allocate 70-85% of its assets to Bitcoin and Ethereum—a weighting that suggests even Trump Media recognizes the futility of betting against the two cryptocurrencies that have already achieved something resembling institutional legitimacy. The remaining allocation spreads across Solana (8%), Cronos (5%), and XRP (2%), creating what amounts to a digital asset sampler platter for investors who apparently can’t decide between buying existing crypto ETFs or picking tokens themselves. XRP has demonstrated remarkable momentum with a 327% increase year-to-date, though it continues to face regulatory uncertainty from ongoing SEC proceedings.
A crypto sampler platter for investors who can’t choose between existing ETFs or picking their own tokens.
What makes this filing particularly fascinating isn’t the selection of cryptocurrencies—which reads like a moderately adventurous portfolio manager’s greatest hits—but rather the infrastructure supporting it. Yorkville America Digital will manage the fund, while Crypto.com’s custody arm handles safekeeping, suggesting Trump Media has wisely opted to partner with established players rather than reinvent the digital asset wheel. The partnership extends beyond simple custody, as Crypto.com will serve as the prime execution agent for trading operations.
This represents the company’s third crypto ETF filing in 2025, following earlier proposals for Bitcoin-only and Bitcoin-Ethereum combination funds. The strategy appears designed to capture every conceivable appetite for regulated crypto exposure, from conservative Bitcoin maximalists to investors seeking broader digital asset diversification. The company plans to launch three crypto ETFs this year, each with different asset breakdowns to cater to varying investor preferences.
The company has also announced plans to raise $2.5 billion for Bitcoin purchases, positioning itself as a “Made in America” digital asset franchise.
The regulatory pathway remains standard: an S-1 registration statement has been filed with the SEC, with a 19b-4 exchange filing still required to trigger formal review timelines. The proposed NYSE Arca listing would place the ETF alongside numerous existing crypto funds, raising questions about differentiation beyond brand recognition.
Market timing appears fortuitous, with Bitcoin trading near $109,000 and Ethereum above $2,600 at announcement. However, Trump Media shares have declined over 40% in 2025 despite crypto enthusiasm, suggesting investors remain skeptical about the company’s ability to execute its ambitious digital asset vision.
